Industry News
SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
A COVID-19 vaccine could lead to a surge in OOH advertising, but is the industry ready?

Wrapify’s James Hellers looks how the out-of-home industry has recently rebounded during the coronavirus pandemic as people have ventured out more. He also looks at the major growth that’s to be expected once a COVID-19 vaccine is approved.

Reinventing Retail - The View from Optoro

Optoro's Larisa Summers discusses retail changes spurred by the pandemic and building brand loyalty.

Reinventing Retail - The View from IDC

Leslie Hand of IDC Retail and Financial Insights looks forward to what retailers should focus on in 2021.

Reinventing Retail - The View from Qlik

Qlik's Poornima Ramaswamy talks about how this year changed the game for retailers and how data and analytics can help them succeed now and in the future.

Here's why SEO must be your organization’s marketing integration tool

Terakeet’s Corey Mallonee says investing in search and SEO is especially critical now during the pandemic and ahead of the holidays. Learn how SEO can align your team’s marketing efforts.

Your brand is probably missing out on the true value of influencers

Perlu’s Andres Echenique details three steps to take to establish and maintain long-term relateionships with influencers to ensure brands “get the most out of their influencer marketing strategy.”

The only email marketing checklist you need

Vye’s Candice Grow offers 25 tips for an effective email marketing campaign, noting that when executed correctly, email marketing will appear in its simplest form: one human being talking to another human being.

Opinion: 3 Ways audio OOH can generate revenue

Vibenomics' Paul Brenner makes the case for audio out-of-home media, noting that it's "a natural extension of other forms of audio."

Q&A: Walmart Media Group exec talks omnichannel marketing, transparency in retail advertising
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Walmart Media Group's Stephen Howard-Sarin discusses the omnichannel shopping shift and how marketers can adjust their strategies to keep up with the trend.

2020 may be “tipping point” for brand purpose cultures

Three brand purpose experts discuss how the Black Lives Matter movement and related social justice issues this year could be a tipping point and how companies can create a brand purpose culture.

Q&A: How StoreForce’s workforce management solution helped specialty retailers navigate COVID-19
Sponsored Content

Q&A: How StoreForce’s workforce management solution helped specialty retailers navigate COVID-19.

Can brands bring more racial equity to America’s national pastime?

Superfly’s Chad Issaq calls on MLB to bring more diversity to America’s national pastime -- and offers ways to make that happen.

B2B content marketing tactics to increase your content ROI: Part 2

Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part two of a two-part series to ensure the success of your content marketing initiatives.

B2B content marketing tactics to increase your content ROI: Part 1

Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part one of a two-part series to ensure the success of your content marketing initiatives.

Association marketing strategies must adapt during COVID

Learn how your association can shift its marketing strategy to reach new audiences during this challenging time.

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