Industry News
SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
The Best Cybersecurity Certifications You Can Take Right Now

Looking to upskill your way into better cybersecurity competency? Here are the top cybersecurity certifications you should know about.

Developing the right brand voice and brand tone

Devon Delfino compares the difference between brand voice and brand tone, and businesses can develop the proper tone for their brand voice.

How to optimize your visual content marketing strategy

Images often have more impact on your target audience than any other piece of content. Here’s how to upgrade your visual content marketing strategy.

COVID-19 changed consumer behavior and marketing strategy

Anvil Media’s Kent Lewis explores five impactful changes in consumer behavior caused by the coronavirus pandemic – and how marketers should react and adapt to them.

Marketing during COVID-19: Doing nothing is not an option

Wrapify’s James Heller offers three reasons why marketers won’t pause activities as many did in the spring should another wave of COVID-19 rollback opening plans. Instead, they will use data-driven marketing and even try new tactics to maintain business.

eBay Advertising survey: COVID's online shopping boost likely to continue through holidays
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Nearly two-thirds of eBay shoppers will spend the same or more on holiday shopping this year. Learn more about this, and how the pandemic-driven shift to online shopping will come into play during the holidays, when consumers will start shopping and more.

Report: Digital marketing agencies during COVID-19

An Uplers survey of digital agencies around the world looks at how the industry has pivoted and adjusted during the coronavirus pandemic – and points to a desire for outsourcing to try to be flexible for market conditions.

Higher education marketing strategy during the pandemic

Allen Adamson and Allen Shapard of Metaforce explain why colleges must differentiate their learning experience to prove their brand is worth the money.

How to think about content creation and personal branding

Even under the best of circumstances, the content creation and brand marketing processes are hard. We spoke with Goldie Chan about how to succeed at both.

Digital CX: How brands can win the new normal and beyond

Airship’s Mike Herrick looks at three experience-driven ways that brands can build lasting loyalty as marketing continues its digital transformation during the COVID-19 pandemic.

What SMBs can learn about content marketing from Tiger King

ClipChamp's Anna Ji borrows from Tiger King to offer low-budget tips for how business owners can better connect with their target audiences, despite disruptions caused by the coronavirus pandemic.

The future of e-commerce is social media

Azoya Group’s Franklin Chu says Facebook Shops combination of social media and e-commerce could make the platform a strong rival of Amazon and Google, and explores how social e-commerce already is a powerful tool in China.

How the work-from-home trend became a marketing opportunity

With the coronavirus pandemic causing a work-from-home boom, Yotpo’s Raj Nijjer looks at how buying trends have changed dramatically. Understanding these new shopping and spending trends can create an opportunity for brands.

How to rebrand a company and find your true brand identity

Neuro CEO and co-founder Kent Yoshimura identifies five lessons his company learned after a recent rebranding.

Real solutions for cookieless targeting

Targeting will be much harder for brands as cookies start to diminish. However, as the industry moves forward, a few targeting options stand out as promising alternatives, writes Eyeota’s Anand Das.

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