Kent Lewis of Anvil Media offers three tips to those seeking to launch NFT campaigns, based on his own work to auction NFTs to raise money for a local charity.
Many marketers are optimistic about the prospects of once again attending in-person events, and yet, many others still plan to stick with virtual conferences and shows. So what does the future hold for events?
LinkGraph founder Manick Bhan looks at five ways that Google can be less of a monopoly, which would limit the potential for antitrust and class action lawsuits.
SmartBrief connected with Antronix’s Vice President of Sales Juan Bravo to discuss the company’s optics line, legacy networks and what's next for broadband.
The labor market is tight, and retailers are feeling the squeeze when it comes to hiring workers. From TikTok's Resumes platform, to tuition reimbursement, to flexible work programs, find out how retailers are preparing for the future of work.
Croud US Managing Director Kris Tait argues what the Biden administration has it wrong about the gig economy, and how a new generation of workers in the advertising and digital industry are keen to explore these new types of working models.
As the next evolution of DOCSIS is on the horizon, network reliability will be key, but so will backwards compatibility with legacy networks. Antronix can help cable operators meet customers' broadband needs.
AdColony’s Jean Ortiz-Luis reveals study results that apps are gaining ground on websites as a way to reach consumers as part of a full-funnel marketing approach.
Gap and Walmart, Abercrombie and Fitch and Zappos, Kohl's and Sephora -- Retailers are increasingly collaborating with other retailers. What's behind this unusual strategy? Why are retailers turning to direct and indirect competitors to drive business?
Consumers tend to gravitate toward brands that are authentic with their brand identities and values.
Third-party cookies are practically in the rearview mirror. Where does that leave retailers looking to deliver targeted, personalized messaging to their shoppers? Take a look at four cookie alternatives some retailers are already testing.
Emerald-Jane (EJ) Hunter of myWHY agency explains three mistakes commonly made in a company’s diversity and inclusion marketing efforts -- and how to fix them.
Nicole Penn of Raydeus Local details five proven marketing techniques that franchise owners can use to keep in touch with digitally savvy customers.
SmartBrief’s Kelly Bragg offers key takeaways from the 2021 American Society of Association Executive’s annual conference, which dealt with how COVID-19 has affected advocacy efforts and global partnerships, communication skills and other topics.
Want to write user-friendly product descriptions that win over shoppers instantly? Use these tips to create product descriptions that appeal to shoppers.