Digital Technology: SmartBrief Originals
Opinion: Brands can bring down walled gardens, but only if they want to
Opinion: Brands can bring down walled gardens, but only if they want to

Cuebiq’s Antonio Tomarchio explains why advertisers must unit to bring down “walled gardens” of data in digital marketing, and details why mobile is the place to start.

Forget digital transformation: Companies must evaluate digital maturity instead
Forget digital transformation: Companies must evaluate digital maturity instead

Centerline Digital’s Kristen Powers offers three points in how companies can assess their “digital maturity,” and says it’s time to remove “digital transformation” from our vocabulary.

Data clean rooms offer new opportunities to data-poor verticals
Data clean rooms offer new opportunities to data-poor verticals

MightyHive’s Adrian Domek makes an argument that data clean room can give marketers “superpowers” as they work to comply with upcoming data privacy and protection regulations.

Is the static banner’s demise finally near?
Is the static banner’s demise finally near?

InMobi’s Anne Frisbie explores why brands seems to be moving away from static banner ads and using more mobile-first creative formats.

Marketers, tech firms taking steps to mesh privacy with personalization
Marketers, tech firms taking steps to mesh privacy with personalization

While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.

5 Google ranking factors you must consider
5 Google ranking factors you must consider

Jessica Thiefels details five key Google ranking factors that can help improve your website’s SEO.

It’s not personal. It’s private.
It’s not personal. It’s private.

Thunder Experience Cloud’s Ka Mo Lau explores common notions of how much ownership we have of our personal data, including a word of caution: “We cannot continue to expect control over data we’re giving away freely.”

Playing the community game
Playing the community game

How marketers and developers can create, guide and find advantages in mobile gaming communities

GreggJohnson-SmartBrief-evolution-4118695_1280-viaPixabay-Geralt
GreggJohnson-SmartBrief-evolution-4118695_1280-viaPixabay-Geralt

Invoca’s Gregg Johnson explores the importance of emotional intelligence when using automation.

Leighton Interactive’s Travis McGinnis narrows an expansive list of SEO tools down to the three powerhouses most effective for organic search strategy.