Industry News
Digital Technology: SmartBrief Originals
Shopify vs. Amazon: What's the best way forward for DTC e-commerce?
Shopify vs. Amazon: What's the best way forward for DTC e-commerce?

Marketplaces like Amazon offer an easy way to sell to lots of customers. Merchant service providers like Shopify make it easy to launch online stores. What is the best choice for DTC e-commerce?

Opinion: Verification must evolve to power media performance
Opinion: Verification must evolve to power media performance

DoubleVerify CEO Mark Zagorski explains how verification must evolve “beyond basic quality standards to enable advertisers to better understand and achieve performance given new obstacles.”

What the Google cookie delay means for the ad industry
What the Google cookie delay means for the ad industry

Lotame CEO Andy Monfried explores the potential downsides and what the ad industry can do now that Google is postponing its phase out of third-party Chrome cookies.

It’s time for contextual to get creative and adaptive to level up
It’s time for contextual to get creative and adaptive to level up

Hindsight CEO Hersh Patel explains how contextual targeting is getting smarter, more creative and adaptive, resulting in “a landscape where the interests of publishers, advertisers and users exist in harmony.”

Changing media landscape brings new opportunities for brand magnification
Changing media landscape brings new opportunities for brand magnification

VDX.tv CEO Dilip DaSilva describes how connected TV helps brands provide addressability, relevancy, interaction and household influence in their marketing.

How the death of cookies will spur a digital creativity renaissance
How the death of cookies will spur a digital creativity renaissance

Omlet’s Ricardo Diaz writes about how digital creativity will be reborn as cookies are sunset, offering creative examples of how marketers created experiences in which consumers opted to share their information.

The right marketing tech stack helps build trust
The right marketing tech stack helps build trust

Sarah Evans talks about the lack of trust marketers have -- and how a marketing tech stack and rebuild that trust and what it should include.

Why CTV is a key answer in a cookieless future
Why CTV is a key answer in a cookieless future

Amid all the privacy and identity issues, the digital ad ecosystem is in crisis. To counter this, connected TV has the potential to be a more effective channel for marketers, giving them the opportunity to get ahead of measurement and address identity.

Digital accessibility survey reveals misunderstandings
Digital accessibility survey reveals misunderstandings

AudioEye’s Dominic Varacalli explores findings of a website accessibility survey his firm conducted -- and how you can avoid a lawsuit to make your site more accessible to everyone.

New decade, new rules: Why marketers must rethink everything after privacy
New decade, new rules: Why marketers must rethink everything after privacy

Amobee’s Kara Puccinelli says the consumer privacy issues of today are little different than what the industry faced more than 20 years ago. She offers four areas that marketers should focus on without relying on an adtech “silver bullet.”

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