Industry News
Digital Technology: SmartBrief Originals
Coronavirus tracking apps  could threaten personal privacy
Coronavirus tracking apps  could threaten personal privacy

As coronavirus tracking apps become widely available, consumers across the world are growing wary of how that tracking data might be used in the future.

The habit loop and mobile content discovery
The habit loop and mobile content discovery

Matt Tubergen, EVP of Digital Turbine dives into the concepts detailed in Duhigg’s best-selling book, “The Power of Habit,” and how it manifests in mobile.

Location data is the future for marketers and it’s changing
Location data is the future for marketers and it’s changing

Wrapify’s Jared Morante looks at the growing trend of location-based data, the challenges marketers face using it and questions they should ask to best leverage it.

11 web design best practices to elevate user experience
11 web design best practices to elevate user experience

Attrock’s Gaurav Sharma details 11 best practices for web design, from optimizing page load speeds and ensuring your site is ADA-compliant, to tips for technical SEO and creating a clean design.

Commentary: Why in-house programmatic will transform how brands communicate
Commentary: Why in-house programmatic will transform how brands communicate

ViralGains’ Tod Loofbourrow looks at why he believes more brands will take their programmatic ad buying in-house, and the impact that will have on brand messaging to customers and prospects.

Your media plan is missing audience unless you measure all screens
Your media plan is missing audience unless you measure all screens

Amobee’s Aleck Schleider looks at the importance for marketers to “measure holistically across all screens” so that “their media plan will see the total audience.”

Striking a balance between data privacy & digital personalization
Striking a balance between data privacy & digital personalization

RangeMe’s Brandon Leong looks at trends in personalization and data privacy, before giving five data best practices for retailers.

Remote work and cybersecurity: Coronavirus impact
Remote work and cybersecurity: Coronavirus impact

The coronavirus has caused an enormous shift to remote work across the globe. SmartBrief dives into why that might make organizations more vulnerable to cyber attacks.

The third-party cookie is dead. Why adtech needs optimism now more than ever
The third-party cookie is dead. Why adtech needs optimism now more than ever

EMX CEO Michael Zacharski explains the link between optimism and innovation and why adtech shouldn’t mourn the third-party cookie. He also offers advice on creating an optimistic mindset.

Adapting digital strategies for a cookieless world
Adapting digital strategies for a cookieless world

MediaNet CEO Julia Amorim takes a strategic view of a "cookieless world" and three steps for a "viable way forward for marketers."

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