Refersion’s Raj Nijjer looks at an often overlooked aspect of influencer marketing: brand ambassadors. Nijjer looks at the value brand ambassadors offer brands and how your brand can work with them.
MacGillivray Freeman Films’ Shaun MacGillivray shares the importance of using long-form storytelling practices like documentaries in advertising and marketing campaigns to leverage a brand’s connection with consumers around social movements.
Ty Heath of the B2B Institute at LinkedIn looks at how marketers can move beyond “hashtag activism” and use their abilities to take an active stance on social issues and transform norms and influence culture.
Klarn DePalma of MNI Targeted Media offers best practices from the 2019-20 election cycle that marketers can use to help brands engage customers across channels, and with meaningful, personalized messaging.
Influencers and affiliates are great tools to promote your brand in an authentic way, but they only work if they have faith in your brand to begin with, writes Refersion’s Raj Niijer.
Establishing a solid influencer platform in today’s constantly shifting social media landscape can be challenging. The good news? You can create incredible market impact just by leaning into more of what makes you … you.
Azoya’s Franklin Chu look at how the coronavirus pandemic as changed China’s retail market, and how those changes in consumer behavior could affect the US and global retail markets in 2021.