Industry News
Marketing Strategy: SmartBrief Originals
What SMBs can learn about content marketing from Tiger King
What SMBs can learn about content marketing from Tiger King

ClipChamp's Anna Ji borrows from Tiger King to offer low-budget tips for how business owners can better connect with their target audiences, despite disruptions caused by the coronavirus pandemic.

The future of e-commerce is social media
The future of e-commerce is social media

Azoya Group’s Franklin Chu says Facebook Shops combination of social media and e-commerce could make the platform a strong rival of Amazon and Google, and explores how social e-commerce already is a powerful tool in China.

How the work-from-home trend became a marketing opportunity
How the work-from-home trend became a marketing opportunity

With the coronavirus pandemic causing a work-from-home boom, Yotpo’s Raj Nijjer looks at how buying trends have changed dramatically. Understanding these new shopping and spending trends can create an opportunity for brands.

How to rebrand a company and find your true brand identity
How to rebrand a company and find your true brand identity

Neuro CEO and co-founder Kent Yoshimura identifies five lessons his company learned after a recent rebranding.

As pandemic quarantines lift, brand marketing cannot maintain status quo
As pandemic quarantines lift, brand marketing cannot maintain status quo

MightyHive’s Tobey Van Santvoord looks at four ways that brand marketers must change in a post-coronavirus quarantine world.

How to achieve brand safety in digital advertising
How to achieve brand safety in digital advertising

SmartBrief discusses the importance of brand safety through native advertising.

5 new trends in digital marketing you might have overlooked
5 new trends in digital marketing you might have overlooked

Supported by data aggregated from Google Search, here are 5 new trends in digital marketing that should be a core part of your marketing strategy.

Omnichannel marketing in the new digital age
Omnichannel marketing in the new digital age

Anvil’s Kent Lewis explores the value of omnichannel marketing, how it differs from multichannel marketing, and offers six steps to create an omnichannel marketing program.

Marketing during coronavirus: Psychologists can help
Marketing during coronavirus: Psychologists can help

RPA’s Dr. Hillary Haley looks at how psychology can help marketers effectively communicate with consumers feeling anxious and stress about COVID-19.

Video marketing is the future of content marketing
Video marketing is the future of content marketing

Attrock’s Gaurav Sharma says video content is becoming the future of content marketing. In this post, he explains why you should be investing in video marketing.

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