Marketing Strategy: SmartBrief Originals
Design for the experience economy: Buying the brand experience
Design for the experience economy: Buying the brand experience

ultimate challenge for experience designers is to connect ecosystems, capitalizing on the increased speed of personalized search, choice and transaction that mobile devices allow.

Customer retention: The next frontier for CMOs
Customer retention: The next frontier for CMOs

Customer retention can be a small change with major impact. And yet, many CMOs don’t champion retention as a top priority even though it plays a large part in their long term success.

5 tools to create engaging content with automation
5 tools to create engaging content with automation

Sam Meensian of USA Business Insurance looks at five tools marketing automation tools that can help you create better content – faster.

What Amazon and Alibaba can teach other retailers about investing in offline retail expansion.

Azoya USA’s Franklin Chu looks into the Chinese retail market and offers lessons and tips that US retailers can use, including use of QR codes, social commerce and the role influencers.

Stories Company’s Kory Grushka says we can’t take PowerPoint presentations for granted and offers a three-step approach for creating the right framework for your next one.

In January, SmartBrief surveyed its marketing and advertising audiences to learn more about marketers’ habits and attitudes towards digital lead generation and, specifically, landing pages.

Allen Adamson and Barton Warner explore how “grit” is the secret sauce for companies and organizations for successful brand innovation.

Big retailers that think beyond discounts to create programs with their customers at the center will prevail and remain competitive with smaller, more nimble rival, writes Baesman Insights & Marketing’s Evan Magliocca.

Invoca's Ian Dailey explores how companies are using cutting-edge video chat features to build loyalty.