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Marketing Strategy: SmartBrief Originals
The most overlooked marketing asset? Brand ambassadors
The most overlooked marketing asset? Brand ambassadors

Refersion’s Raj Nijjer looks at an often overlooked aspect of influencer marketing: brand ambassadors. Nijjer looks at the value brand ambassadors offer brands and how your brand can work with them.

How to advocate for a bigger content marketing budget
How to advocate for a bigger content marketing budget

Anvil Media’s Kent Lewis looks at the growth and value of content marketing and offers strategies for growing your 2021 CM budget.

How brands are leveraging long-form storytelling
How brands are leveraging long-form storytelling

MacGillivray Freeman Films’ Shaun MacGillivray shares the importance of using long-form storytelling practices like documentaries in advertising and marketing campaigns to leverage a brand’s connection with consumers around social movements.

What it means today for brands to take a stand
What it means today for brands to take a stand

Ty Heath of the B2B Institute at LinkedIn looks at how marketers can move beyond “hashtag activism” and use their abilities to take an active stance on social issues and transform norms and influence culture.

What marketers need to know about local in 2021
What marketers need to know about local in 2021

Klarn DePalma of MNI Targeted Media offers best practices from the 2019-20 election cycle that marketers can use to help brands engage customers across channels, and with meaningful, personalized messaging.

Why influencers don’t trust and promote your brand
Why influencers don’t trust and promote your brand

Influencers and affiliates are great tools to promote your brand in an authentic way, but they only work if they have faith in your brand to begin with, writes Refersion’s Raj Niijer.

Carve your space in influencer marketing just by being yourself
Carve your space in influencer marketing just by being yourself

Establishing a solid influencer platform in today’s constantly shifting social media landscape can be challenging. The good news? You can create incredible market impact just by leaning into more of what makes you … you.

How to market to the ethical consumer: 6 effective marketing strategies
How to market to the ethical consumer: 6 effective marketing strategies

Anvil Media’s Kent Lewis provides background on the rise of ethical consumerism and 6 ways brands can engage and market to these consumers.

It’s a make-or-break holiday season for retailers: Here’s how CTV can help
It’s a make-or-break holiday season for retailers: Here’s how CTV can help

Tremor Video’s Stephanie Scheper details how retailers can effectively use connected TV during the holiday shopping season.

A glimpse of 2021 global retail trends
A glimpse of 2021 global retail trends

Azoya’s Franklin Chu look at how the coronavirus pandemic as changed China’s retail market, and how those changes in consumer behavior could affect the US and global retail markets in 2021.

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