Industry News
SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Omnichannel marketing in the new digital age

Anvil’s Kent Lewis explores the value of omnichannel marketing, how it differs from multichannel marketing, and offers six steps to create an omnichannel marketing program.

Marketing during coronavirus: Psychologists can help

RPA’s Dr. Hillary Haley looks at how psychology can help marketers effectively communicate with consumers feeling anxious and stress about COVID-19.

Video marketing is the future of content marketing

Attrock’s Gaurav Sharma says video content is becoming the future of content marketing. In this post, he explains why you should be investing in video marketing.

Q&A: eBay Advertising exec on real intent, cookies and new tech
Sponsored Content

In this interview, eBay exec Scott Kelliher sits down to talk about the importance of first-party data, defining true intent, the challenges of audience targeting, a cookie-less future and where eBay Advertising's new technology fits in.

Marketing agencies: How to get to the other side of crisis

Leighton Interactive’s Clare Richards shares three tips on how marketing communications agencies can pivot their clients’ and their own marketing strategies during the coronavirus pandemic.

How cable broadband operators can extend the life of HFC
Sponsored Content

Cable broadband providers are navigating a pandemic that is driving demand for bandwidth availability. They must be able to meet that demand cost effectively. Read about the obstacles they face in meeting rising demand, and where 10G fits in the picture.

Opinion: Coronavirus rewriting social connection rules

Open Mind Strategy’s Megan Routh examines how the coronavirus pandemic has affected our “cultural rules of connection” and four shifts in how people connect that brands should know.

Quickserve restaurants: Marketing post-coronavirus

Influence Central’s Stacy DeBroff shares consumer insights from a recent study on quickserve restaurants, and offers 11 ways QSRs can pivot their marketing to make the most of post-COVID-19 trends.

A 5-step path to cookieless digital marketing

Digilant’s Raquel Rosenthal offers six steps marketers can start taking to prepare for a cookie-less digital marketing world.

Global e-commerce tactics to keep retail business alive

Azoya USA’s Franklin Chu examines how Chinese retailers have reacted to the change in business operations due to social distancing – and lessons US retailers can learn from them.

Coronavirus tracking apps  could threaten personal privacy

As coronavirus tracking apps become widely available, consumers across the world are growing wary of how that tracking data might be used in the future.

Brand purity cannot be faked

Patrick Gentempo uses an excerpt from his “Your Stand Is Your Brand” book to highlight the importance of brand purity.

The habit loop and mobile content discovery

Matt Tubergen, EVP of Digital Turbine dives into the concepts detailed in Duhigg’s best-selling book, “The Power of Habit,” and how it manifests in mobile.

Location data is the future for marketers and it’s changing

Wrapify’s Jared Morante looks at the growing trend of location-based data, the challenges marketers face using it and questions they should ask to best leverage it.

Digital marketing’s effectiveness during the coronavirus

A resource for brands to better understand what audiences are gravitating toward amid the coronavirus crisis. Original research by SmartBrief.

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