SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
#NRPAConference: How to make your program surveys smarter

Customer surveys are usually flawed, but they don't have to be. The 2019 NRPA Annual Conference offers some tips.

Influencer marketing trends: Part 3

In this final part of his influencer marketing series, Anvil Media’s Kent Lewis looks at six trends for the remainder of 2019 and as marketers plan for next year, including a detailed look at B2B influencer marketing.

What do influencers want in brand relationships?

CEO Abbi Whitaker of The Abbi Agency’s pulls findings from her agency’s in-depth interviews of 50 social media influencers and explains how brands can incorporate more empathy into their influencer relations and build trust with the social media stars.

3 things you should know before running Facebook ads

Part 2: Drive more conversions via Facebook Ads with an in-depth look at Pixel optimization by Audience Development Manager, Evan Lauterbon.

Creating an effective influencer marketing program: Part 2

In this second of a three-part series, Anvil Media’s Kent Lewis lays out a framework for creating an influencer marketing program.

Advertising Week preview: GM's CMO on connected TV, personalization, customer experience
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Ahead of her upcoming appearance at Advertising Week in New York City, General Motor’s Global Chief Marketing Officer Deborah Wahl sat down to talk about connected TV, personalization, how technology is changing the customer experience and more.

How to take your Facebook ads to the next level in one easy step

Part 1: How to get the most out of your social marketing budget by Audience Development Manager, Evan Lauterborn.

Despite challenges, influencer marketing is here to stay: Part 1

In this first of a three-part series, Anvil Media’s Kent Lewis looks at the current state of influencer marketing, its challenges, working with influencers, and potential for growth.

How US retailers in Hong Kong can bounce back from unrest

Azoya USA’s Franklin Chu looks how US retailers in Hong Kong can continue to sell during the current unrest. These are lessons that retailers can apply during most any civil unrest.

Q&A: How DTC brands use smart B2B techniques to connect with consumers
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As the DTC space has matured, brands have figured out how to use business-to-business targeting techniques to effectively build relationships with their customers.

5 Google ranking factors you must consider

Jessica Thiefels details five key Google ranking factors that can help improve your website’s SEO.

What it takes to select and integrate new marketing technology

Marketers can be daunted by the overwhelming amount of the technology options available to date. MediaNet’s Julia Amorim details a three-step approach for marketers to evaluate the right martech opportunities to gain competitive advantage.

Top-clicked headlines in marketing and advertising: Social media, consumer privacy and novel promotions

Read SmartBrief's marketing & advertising editor's take on the latest trends in the news.

Top-clicked headlines in retail: Brick-and-mortar in 2019, homing in on innovation and unique brand stories

Read SmartBrief's retail editor's take on the latest trends in the news – from how brick-and-mortar is shaping up in Q2, to how retailers are approaching innovation so far this year.

Signal conditioning for DOCSIS 3.1-compliant network performance upgrades
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Drop signal conditioning is a key part of delivering quality service to customers. Read about why plug-ins are a cost-effective option that allow operators to meet customer demand, and what plug-in options you should be considering.