Industry News
SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Your media plan is missing audience unless you measure all screens

Amobee’s Aleck Schleider looks at the importance for marketers to “measure holistically across all screens” so that “their media plan will see the total audience.”

Why COVID-19 may call for a brand reset (and how to pull it off)

With the business disruption caused by the coronavirus pandemic, MediaNet’s Julia Amorim says now may be a good time to do a brand rest – and offers three steps to do so confidently in a way that will be easy to understand and implement.

FAQ: Top Digital Marketing Trends 2020

We’ve aggregated some of this year’s most frequently asked digital marketing questions and compiled the answers here for you.

Consumers force brands to rewrite marketing playbooks amidst coronavirus

Yotpo’s Raj Nijjer offers several takeaways from a recent Yotpo consumer survey and explores how marketers can “shift their priorities” in light of the findings.

Marketers need to rethink their strategies for these extraordinary times: Embrace digital and optimization

Airship’s Mike Herrick explores how B2C and B2B marketers should “embrace customers digitally” and explore new ways to experiment to maintain their customer connections during and after the coronavirus pandemic.

B2B marketing automation platforms: Making the right choice

Choosing the right B2B marketing automation platform for your company can be difficult. SmartBrief provides best practices for navigating the situation.

Future-proof your resume: The top 5 digital marketing skills to learn now

BrainStation CEO Jason Field explores digital marketing skills professionals need to know to help recession-proof their careers.

Influencers see surge in engagement, want to help SMBs

Influence Central’s Stacy DeBroff unveils findings of an influencer survey that shows how the coronavirus pandemic has affected their social media, their daily habits and their desire to help brands.

Remote work and cybersecurity: Coronavirus impact

The coronavirus has caused an enormous shift to remote work across the globe. SmartBrief dives into why that might make organizations more vulnerable to cyber attacks.

Striking a balance between data privacy & digital personalization

RangeMe’s Brandon Leong looks at trends in personalization and data privacy, before giving five data best practices for retailers.

Business communications key during coronavirus

SmartBrief Digital Media Editor Mike Driehorst talks with experts about how brands should communicate to their internal and external audiences during the coronavirus pandemic.

Business Resilience in Digital Media: Shama Hyder Interview

The coronavirus pandemic has caused immense disruption across nearly every industry. Shama Hyder, founder & CEO of Zen Media, spoke with SmartBrief about business resilience and adapting in a world occupied by the pandemic.

The third-party cookie is dead. Why adtech needs optimism now more than ever

EMX CEO Michael Zacharski explains the link between optimism and innovation and why adtech shouldn’t mourn the third-party cookie. He also offers advice on creating an optimistic mindset.

Adapting digital strategies for a cookieless world

MediaNet CEO Julia Amorim takes a strategic view of a "cookieless world" and three steps for a "viable way forward for marketers."

Addressable TV advertising: Seeing opportunities, striking a balance

SmartBrief Telecommunications Editor Isabel Kunkle explores how addressable TV can effectively be used by marketers while balancing privacy for viewers.