2/15/2019
Jack Daniel's
Craig Barritt/Getty Images

Liquor maker Brown-Forman overhauled its digital and data strategy during the past few years and now can use data analytics to monitor everything from pricing to batch production, says Chief Information Officer Tim Nall. "We've really shown how having this information available in real time on any advice gives us a competitive advantage when we're engaging with our customers," he says.

Related Summaries