3/21/2019
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Levi Strauss priced its shares at $17 as it prepared to start trading on the New York Stock Exchange today, resuming life as a publicly-traded company after going private in a 1985 leveraged buyout. The denim brand is valued at $6.6 billion, and the NYSE is allowing blue jeans on the trading floor for the first time in honor of Levi's IPO.

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Reuters, Fortune

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