Spencer Platt/Getty Images

Levi Strauss priced its shares at $17 as it prepared to start trading on the New York Stock Exchange today, resuming life as a publicly-traded company after going private in a 1985 leveraged buyout. The denim brand is valued at $6.6 billion, and the NYSE is allowing blue jeans on the trading floor for the first time in honor of Levi's IPO.

Full Story:
Reuters, Fortune

Related Summaries