marketing strategy Articles - SmartBrief

#marketing strategy

Marketing Strategy

Why DE&I is integral for your marketing strategy

In a marketplace where customer experience is a top priority, consumers expect more from companies and their brands. SmartBrief explores how marketing teams should be discussing and implementing DE&I strategies.

By Emily Snyder 10/02/23

Recent articles

What B2B marketers can learn from luxury brands

By Curt Schreiber 08/02/23

Marketing Strategy

Community-led brands & retailers aim for success in China

By Franklin Chu 07/31/23

Marketing Strategy

Why UGC campaigns may be the answer to the biggest challenges CMOs face this year

By Zarnaz Arlia 07/25/23

Marketing Strategy

Q&A: How to develop recession-proof marketing

By Victoria Martinez 01/24/23

Marketing Strategy

Uncertain times? Change your marketing focus, not your spend

By Tyler Hartsook 11/09/22

Marketing Strategy

Scholarships help brands reach Gen Z

By Jo Hamilton 08/16/22

Marketing Strategy

3 reasons why brand consistency matters

By May Habib 04/26/22

Marketing Strategy

Cannabis marketing remains a challenge

By Ambreen Ali 04/21/22

Social Media

A guide to TikTok marketing strategy

By Nicole Penn 04/05/22

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